The Dining Table Creator

The Dining Table Creator combines impeccable craftsmanship and limitless creativity to extend Jonathan Charles’ design capabilities for the discerning consumer who wants a one-of-a-kind dining table. In addition to a print brochure shown at the Market, Jonathan Charles plans to launch a website platform sometime this month to anticipate a surge in requests from the custom dining program.

In response to increasing interest in customizing Jonathan Charles’ dining tables, designer and CEO, Jonathan Sowter, collaborated with his design team to produce a tailored, step-by-step guide for interior designers and retailers. The to-the-trade-only, 9-step program offers two different styles – formal traditional and casual country, - which then branches off into six shapes, four leaf extensions, 13 bases, 24 wood finishes, and nine aprons and mouldings. Once the request is submitted to Jonathan Charles’s customer service, the approximate retail price instantly appears, followed by a drawing within 48 hours.

The program from concept to execution currently takes 14 to 15 weeks, but Jonathan Charles hopes to shorten the lead time to 6 to 10 weeks. Since moving to their new, thrice-large headquarters, Jonathan Charles will have both the manpower and space to fulfill custom orders. Once the program is fully launched, Jonathan Charles will expand The Dining Table Creator to include matching dining chairs, giving the consumer a comprehensive design experience. Jonathan Charles anticipates launching the program in other countries in the near future as part of their overall strategy to strengthen their position in the global marketplace.

Jonathan Charles “The Dining Table Creator” Step-by-Step Guide

STEP 1: Create an account at www.jonathancharles.com and login. Click GET STARTED.

STEPS 2-5: Choose your table’s SHAPE, DIMENSIONS, and LEAFS & EXTENSIONS. Then select from a pre-designed BASE, or upload your own design.

STEPS 6-9: Choose your table’s WOOD and optional TOP DETAIL. Then, select from a pre-designed MOULDING & APRON, or upload your own design. Then, select a CORNER SHAPE. Finally, choose a SHEEN.

PREVIEW: Preview, save and submit your final design.

About the Designer:

Jonathan Charles Fine Furniture is the vision of Jonathan Sowter, an English furniture designer who excels at the art of fine antique reproduction. Though Jonathan draws inspirations from original antiques he discovers in his travels, his unique twists create contemporary translations of vintage treasures. With a keen eye for the smallest details, Jonathan employs traditional, hand-crafted techniques to create the most visually-stunning and intricate designs. As Jonathan always says, “It’s all in the detail…”